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Made in Mexico Leisure + Business Travel
Connect. Measure. Grow. Made in Mexico links international travelers with domestic suppliers through a year-round study, digital trade show, and FAM tour.
Sports Entertainment + Tourism Marketplace: Nov 7–8, 2027 | FAM Tour: Nov 9–13, 2027
Measure the Travel Economy. Experience the Market. Make Connections.
See where travel spending goes. Understand how much stays in Mexico. Meet the suppliers, venues, and investment partners who are building the Riviera Maya economy. Join us online in November for the marketplace, then experience it in person a few days later across Cancún, Playa del Carmen, Tulum, Cozumel, and Riviera Maya.
Who Should Attend
Built for Decision Makers
Travel Buyers
Sourcing suppliers and venues. Building relationships. Placing business.
Meeting Planners
Evaluating destinations and venues. Planning events. Booking accommodations.
Tour Operators
Creating experiences. Contracting suppliers. Building tour packages.
Investors
Evaluating opportunities. Understanding market dynamics. Deploying capital.
Tourism Organizations
Strengthening regional strategy. Building partnerships. Measuring impact.
Media
Covering travel industry trends. Reporting on market developments. Publishing insights.
Your Role
What You'll Do
Book Experiences
Tours, culture, cuisine, wellness, and entertainment across three destinations.
Plan Meetings
Visit hotels, venues, and DMCs. Connect with business travel and event teams.
Find Partners
Meet suppliers, service providers, and tourism companies ready to support you.
Explore Real Estate
Discover hospitality, residential, commercial, and tourism investment opportunities.
Host Events
Conferences, launches, celebrations, weddings, and private events. See venues. Discuss logistics.
Plan Incentive Trips
Corporate rewards, executive travel, team building, and VIP programs for your goals.
The Program
Two Events. One Strategy.
November 7–8, 2027
Sports Entertainment + Tourism Marketplace
Connect online. Explore suppliers, venues, and investments. Attend sessions on market trends, domestic content, and building in Mexico.
November 9–13, 2027
FAM Tour
Experience what the marketplace measures. Five days across Cancún, Playa del Carmen, Tulum, Cozumel, and Riviera Maya. Tour venues. Meet suppliers. See opportunities.
Ready to Participate?
The Market
Five Regions. One Travel Economy.
Cancún
Global gateway. International tourism hub.
Playa del Carmen
Local commerce center. Regional hub.
Tulum
Emerging market. Growing investment.
Cozumel
Island destination. Cruise and diving hub.
Riviera Maya
Integrated resort region. Multi-destination.
November 9–13, 2027
FAM Tour Schedule
Cancún • Playa del Carmen • Tulum
| Day | Destination | Schedule Overview |
|---|---|---|
| Day 1 • Tue. Nov. 9 | Cancún | Arrivals + Welcome • Hotel check in • Orientation • Made in Mexico Welcome Reception • Hosted networking |
| Day 2 • Wed. Nov. 10 | Cancún | Business + Tourism • Breakfast • Hotel and venue site visits • Local supplier experiences • Hosted buyer meetings • Evening dining experience |
| Day 3 • Thu. Nov. 11 | Playa del Carmen | Local Content + Experiences • Transfer to Playa del Carmen • Destination tour • Hotel and venue visits • Mexican business and supplier showcase • Hosted lunch • Evening experience |
| Day 4 • Fri. Nov. 12 | Tulum | Tourism + Investment • Tulum destination experience • Hospitality and development site visits • Buyer and supplier connections • Local culinary experience • Closing reception |
| Day 5 • Sat. Nov. 13 | Cancún | Connections + Departures • Closing breakfast • Follow up connections • Transfer to Cancún International Airport • Departures |
Research + Insights
How Much of the Travel Economy Stays in Mexico?
$16 billion flows through Quintana Roo annually. Only 40–60% stays with Mexican businesses. This study measures what travelers spend, where it goes, and which Mexican suppliers they'd choose if they knew they existed.
Participate in the StudyQuestions
Frequently Asked Questions
Do I need to attend both events?
No. The Sports Entertainment + Tourism Marketplace (November) is online and open to everyone. The FAM Tour (November) is invitation-based and limited to qualified travel buyers, planners, and industry leaders. Attend one or both.
What's included in the FAM Tour?
Qualified Hosted Buyers receive: Four nights of accommodations, scheduled meals, airport and ground transfers, destination tours, hotel and venue inspections, business meetings, networking, and hosted experiences across Cancún, Playa del Carmen, and Tulum.
Participants are responsible for: Round trip airfare to Cancún, travel insurance, personal expenses, hotel incidentals, and activities outside the official itinerary.
Who qualifies for the FAM Tour?
Travel buyers, meeting planners, tour operators, corporate travel managers, event planners, investors, tourism organizations, and media covering the travel industry.
How does the Sports Entertainment + Tourism Marketplace work?
Join online November 7–8 for live sessions, exhibitor showcases, business matchmaking, and market research presentations. Global access. No travel required. Network with suppliers and venues in real time.
How do I register or apply?
Use the registration buttons above to join the Sports Entertainment + Tourism Marketplace or apply for the FAM Tour. Applications are reviewed and approved within 48 hours. Priority given to qualified travel industry professionals.
What will I learn?
How the travel economy flows through Quintana Roo. Which Mexican suppliers and businesses serve international travelers. Where investment opportunities exist. How to build partnerships directly with local operators.
Ready to Partner With Us?
Explore Partnership Opportunities
Claim country tax credits, incentives, permits, and country of origin with DomesticContent.com. We endorse your supply chain, workforce, and community investments so you strengthen domestic economies and build lasting trust.
