Hire. Buy. Invest. Grow.

Made in Mexico Leisure + Business Travel

Connect. Measure. Grow. Made in Mexico links international travelers with domestic suppliers through a year-round study, digital trade show, and FAM tour.

Made in Mexico Leisure + Business Travel Study & FAM Tour 2027

Digital Trade Show: Sept 7–8, 2027 | FAM Tour: Nov 9–13, 2027

Measure the Travel Economy. Experience the Market. Make Connections.

See where travel spending goes. Understand how much stays in Mexico. Meet the suppliers, venues, and investment partners who are building Quintana Roo's economy. Join us online in September for the trade show, then experience it in person in November across Cancún, Playa del Carmen, and Tulum.

Your Role

What You'll Do

Book Experiences

Tours, culture, cuisine, wellness, and entertainment across three destinations.

Plan Meetings

Visit hotels, venues, and DMCs. Connect with business travel and event teams.

Find Partners

Meet suppliers, service providers, and tourism companies ready to support you.

Explore Real Estate

Discover hospitality, residential, commercial, and tourism investment opportunities.

Host Events

Conferences, launches, celebrations, weddings, and private events. See venues. Discuss logistics.

Plan Incentive Trips

Corporate rewards, executive travel, team building, and VIP programs for your goals.

The Program

Two Events. One Strategy.

September 7–8, 2027

Digital Trade Show

Connect online. Explore suppliers, venues, and investments. Attend sessions on market trends, domestic content, and building in Mexico.

November 9–13, 2027

FAM Tour

Experience what the trade show measures. Five days in Cancún, Playa del Carmen, and Tulum. Tour venues. Meet suppliers. See opportunities.

The Market

Three Destinations. One Travel Economy.

Cancún

Global gateway. International tourism hub. Major conferences, conventions, and business travel.

Playa del Carmen

Local commerce center. Regional supply chains. Hotels, restaurants, and service providers.

Tulum

Emerging market. Growing investment. Boutique hospitality and alternative tourism experiences.

Research + Insights

How Much of the Travel Economy Stays in Mexico?

$16 billion flows through Quintana Roo annually. Only 40–60% stays with Mexican businesses. This study measures what travelers spend, where it goes, and which Mexican suppliers they'd choose if they knew they existed.

Participate in the Study

Made in Mexico Leisure + Business Travel Study & FAM Tour

Digital Trade Show: September 7–8, 2027

FAM Tour: November 9–13, 2027 | Cancún, Playa del Carmen, Tulum