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Made in Mexico Leisure + Business Travel
Connect. Measure. Grow. Made in Mexico links international travelers with domestic suppliers through a year-round study, digital trade show, and FAM tour.
Digital Trade Show: Sept 7–8, 2027 | FAM Tour: Nov 9–13, 2027
Measure the Travel Economy. Experience the Market. Make Connections.
See where travel spending goes. Understand how much stays in Mexico. Meet the suppliers, venues, and investment partners who are building Quintana Roo's economy. Join us online in September for the trade show, then experience it in person in November across Cancún, Playa del Carmen, and Tulum.
Your Role
What You'll Do
Book Experiences
Tours, culture, cuisine, wellness, and entertainment across three destinations.
Plan Meetings
Visit hotels, venues, and DMCs. Connect with business travel and event teams.
Find Partners
Meet suppliers, service providers, and tourism companies ready to support you.
Explore Real Estate
Discover hospitality, residential, commercial, and tourism investment opportunities.
Host Events
Conferences, launches, celebrations, weddings, and private events. See venues. Discuss logistics.
Plan Incentive Trips
Corporate rewards, executive travel, team building, and VIP programs for your goals.
The Program
Two Events. One Strategy.
September 7–8, 2027
Digital Trade Show
Connect online. Explore suppliers, venues, and investments. Attend sessions on market trends, domestic content, and building in Mexico.
November 9–13, 2027
FAM Tour
Experience what the trade show measures. Five days in Cancún, Playa del Carmen, and Tulum. Tour venues. Meet suppliers. See opportunities.
The Market
Three Destinations. One Travel Economy.
Cancún
Global gateway. International tourism hub. Major conferences, conventions, and business travel.
Playa del Carmen
Local commerce center. Regional supply chains. Hotels, restaurants, and service providers.
Tulum
Emerging market. Growing investment. Boutique hospitality and alternative tourism experiences.
Research + Insights
How Much of the Travel Economy Stays in Mexico?
$16 billion flows through Quintana Roo annually. Only 40–60% stays with Mexican businesses. This study measures what travelers spend, where it goes, and which Mexican suppliers they'd choose if they knew they existed.
Participate in the StudyMade in Mexico Leisure + Business Travel Study & FAM Tour
Digital Trade Show: September 7–8, 2027
FAM Tour: November 9–13, 2027 | Cancún, Playa del Carmen, Tulum

