Made in Mexico: Leisure + Business Travel Domestic Content Study | Cancún. Playa del Carmen. Tulum. Cozumel. Riviera Maya

Join the Made in Mexico Study. Shape $16B in tourism revenue. Deadline: April 30, 2027.

Mexico is a major destination in the global tourism industry, attracting millions of international leisure and business travelers each year. Its tourism economy generates nearly $30 billion annually, with international travelers spending more than $16 billion each year in Quintana Roo alone. The opportunity is to increase how much of that global spending reaches Mexican businesses, suppliers, workers and communities.

The Made in Mexico Study focuses on Cancún, Playa del Carmen, Tulum, Cozumel and the Riviera Maya, examining what international leisure travelers, business travelers and event planners want, how they spend, which local experiences they value and where they see opportunities to invest. Available in English, Spanish and French, the research will connect global demand with Mexican businesses and suppliers.

The study will identify opportunities for hotels, restaurants, venues, tour operators and suppliers to build direct relationships with international travelers, corporate travel buyers, meeting and event planners and investors.

In partnership with LocalContent.com, the Made in Mexico FAM Tour, November 9–13, 2027, will bring international professionals and partners to the region to experience its destinations, businesses and opportunities firsthand.

Join the Made in Mexico Study by April 30, 2027.

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